PIF Foundation 3rd Anniversary

PIF Foundation 3rd Anniversary

The Pay-It-Forward (PIF) Foundation was established by the compassionate Ms. Kat Sta. Cruz on August 23, 2021, amidst the global upheaval caused by the COVID-19 pandemic. During this challenging time, when lockdowns were widespread, businesses were forced to close, and many individuals faced unemployment, PIF emerged with a mission to support those in need. The foundation initially focused on acquiring in-game assets, which were then loaned to members of affected communities. Instead of repaying these loans, Ms. Kat envisioned a more impactful and sustainable approach, which is assisting with Urban Farmer Manila, a plant-gifting company.


The foundation has significantly supported many of its members by covering their hospital bills and tuition fees. In turn, these beneficiaries have continued the foundation's mission by extending their own acts of kindness. They have given back to the community through various initiatives, such as distributing food to those in need, thereby continuing the chain of generosity and support that the foundation aims to inspire. “Joining PIF not only benefited me personally but also enabled me to support others in need. I made sure that the help I received didn't end with me. I passed it along to others, continuing the ripple effect that the foundation started.”, one of the members said. 


Today, PIF is made up of incredible people who once received and are still receiving help from the foundation. This special connection inspires everyone to spread kindness and share experiences, guided by the spirit of giving back and creating a ripple effect.


The PIF Foundation is deeply grateful for the unwavering support of all those who have contributed to its mission. We extend our heartfelt thanks to everyone who has supported us, as well as to the customers of Urban Farmer Manila, whose patronage has been instrumental in sustaining the foundation’s operations. Your generosity and commitment have played a crucial role in keeping our initiatives thriving and making a meaningful impact in the community.


Over the past three years, our Pay It Forward Plant Box has brought joy and hope to many. Crafted by individuals who have overcome significant challenges, each plant box is a testament to resilience and kindness. As we celebrate the 3rd anniversary of Pay It Forward on August 23, we reflect on the positive impact of this initiative.


Building on this success, Urban Farmer MNL is excited to introduce our next product: the Pay It Forward Plant Pots. Continuing our mission of spreading kindness through sustainable plant gifting, these pots will bring a new level of personalization and style to our offerings.


Urban Farmer MNL's dedication to sustainability is reflected in every aspect of our products. The Pay It Forward Box has already captured hearts with its locally-planted succulents in eco-friendly packaging. Now, the Pay It Forward Plant Pots will take this further, supporting both the environment and underprivileged students' education through your purchase.


Our new Customized Pay It Forward Plant Pots are designed with love and can be tailored to feature your favorite photos, making each pot a unique piece of art for your home or office. These pots are not just containers; they are personal canvases that tell a story and express individual sentiment.


Perfect as gifts or statement pieces in your decor, each pot comes with a carefully selected, easy-to-care-for, natural air-purifying plant. These plants will not only enhance your space but also serve as a constant reminder of the spirit of giving and the beauty of personalized gifts.


Join us in celebrating the joy and connection that plants bring into our lives with our new line of Customized Pay It Forward Plant Pots. Together, let's continue to nurture kindness and create a greener, more personalized world.


Happy 3rd anniversary to us! Here’s to creating more ripples!

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